EYMER WORK in motion.
It’s is one thing to complete a project–but seeing your product in action and in its intended environment, raises the bar to a whole different level. In a recent post, Passengers Encouraged to Tear-Off, Before They Tear Off, we showed examples of a recently designed poster campaign for Andover Newton Theological School.
Through our friends at Andover Newton and the media company, Titan 360, we received a couple of photos showing our work hanging within the subway cars of Boston’s subway system. The most exciting piece of the whole experience? Seeing that many of the tear-off cards were missing! – Doug.
Thomas Jefferson: founding father, planter, architect, writer, space traveler
One of the most rewarding aspects of my profession, is my constant exposure to people from all walks of life, with unique knowledge and interests. I learn something new every single day.
Richard Jurek, who with David Meerman Scott, recently co-authored: “Marketing the Moon: The Selling of the Apollo Lunar Program”–the beautiful coffee table book concerning what has now become to be known as: ‘The most successful marketing and public relations campaign in history.’
During the workday, Richard is a high-level corporate executive. In his spare time, he is a space enthusiast who collects artifacts from the space program–including space-flown, US, two dollar bills. Many of these bills, signed by astronauts and crew members, are available for viewing at Richard’s virtual gallery at the Jefferson Space Museum, www.jeffersonspacemuseum.com.
EYMER BRAND Laboratories + Think Tank, recently assisted Mr. Jurek, in the redesign and development of the online museum website/blog.
Unlike a brick-and-mortar museum, where you are several inches away from the displays, the Jefferson Space Museum brings the artifacts to near lifelike proportion and clarity.
TIP OF THE DAY: For those parents of vacationing school students, this might be a good week to plan a quick visit!
As Richard Jurek states: “Make sure you stop by the gift shop on your way out.” — Doug.
Flexible Corporate ID System Designed for Decorating Duo
EYMER BRAND Laboratories + Think Tank, recently completed a corporate identity project for Boston-area interior designers, K+S Design.
The K+S “base mark” is a circle emblazoned with the initials ‘K’ and ‘S’ (referring to business partners, Kathleen Rubenstein and Suzanne Thomson).
To visually demonstrate the breadth of their expertise–spanning from classical to modern–the two letterforms are rendered in a formal serif typeface, while the ‘+’ is depicted as a more modern sans serif typeface.
To emphasize the teams abilities to work in a variety of different materials — the base logo that can be easily adapted, through time, to many different treatments.
To better demonstrate this principle, the graphic above shows the gray base logo (left-hand corner).
Beneath, are variations shown in many different materials:
- green patterned wallpaper
- blue fabric
- funky dog and fish fabric (a K+S favorite)
- simple orange fabric
- dark wood
- stressed metal
- duct tape
- Jell-O mold, complete with imbedded orange slices
Any corporate identity that can stand up to duct tape and Jell-O–will surely stand up to the test of time. — Doug.
New Book: How The Moon Was Marketed And Sold.
Marketing and sales strategist, David Meerman Scott has a new book–on the launch pad and ready to lift off.
With co-author, Richard Jurek, the duo has created the soon to be released “coffee table book,” Marketing the Moon: The Selling of the Apollo Lunar Program, published by MIT Press.
David and Richard are both space enthusiasts and a collectors of historic space artifacts from the Apollo program. With their lifelong passion for space, as a major motivator, the pair delivers the story of our country’s race to the moon–and the most successful marketing and public relations campaign in history–that helped make it all happen.
To learn more about this hardbound museum piece, or to pre-order a copy, point your browser to: marketingthemoon.com, the book’s promotional website, created by EYMER BRAND Laboratories + Think Tank. – Doug.
Books for Young Marketers: Volume One
Designers, copywriters, project managers, product group heads, pre-press experts, customer service professionals, etc., etc., etc.
EYMER BRAND Laboratories + Think Tank, has recently developed a series of children’s books, specifically targeted to you and your profession. Through easily digested words and lush visual desserts–you will allow family and friends to experience, first-hand–your frazzled workday journey.
Children (as young as 4), will confront–last minute revisions, extended meetings, and unsolicited feedback from the client’s clue-challenged brother-in-law. Moments of pure genius will be quickly and unremittingly extinguished.
The first edition, The Little Project That Wouldn’t Go Away, focusses on a pro bone (free) assignment that grows multiple appendages, consumes an abundance of creative effort–only to suddenly burst into flames and vanish!
Future publications will include:
"I Don’t Know–What do YOU Think?"
"I Hate Green"
"Does this Font Make Me Look Fat?"
"The Crowd Source Manifesto"*
*For more experienced readers. Contains strong language and disturbing content.
The Greatest Corporate Slogan–Ever!
Through the years, I have subconsciously archived a plethora of slogans and tag-lines–in a far corner of my cranial gray matter–that allows immediate access instantaneous retrieval.
A gift, or a curse? You be the judge.
"Plop, plop, fizz, fizz, oh what a relief it is"
"Two all-beef patties, special sauce, lettuce, cheese, pickles, onions–on a sesame seed bun"
"When you’re out of Schlitz, you’re out of beer"
"Us Tareyton smokers would rather fight than switch!"
Like a meandering creek, the mental list rambles–endlessly onward.
However, there is one tagline that I feel is:
“The Greatest Slogan Ever Invented”
This tagline masterpiece, was created in the mid-1970s by Seymour Merinsky, a former sports broadcaster, turned–off-price, Secaucus (NJ) clothing store retailer/liquidator.
Better known as the legendary Sy Syms, Mr. Merinsky offered a broad range of first quality, in-season, designer brands–at discounted prices.
And his winning tagline is (virtual drumroll an opening of sealed envelope):
"An Educated Consumer is Our Best Customer."
Yikes! Light dawns on Marblehead!
There is so much incredible truth in this statement–especially if you are running a business where time is of the essence.
Rookie clients (like puppies & kittens) are wonderful but…
During the project planning/budgeting process, extra time must be included for necessary training sessions and unanticipated teaching moments.
Historically speaking, Sy’s brilliant slogan lives on–despite the fact that his Sym’s brand went belly-up shortly after his death in 2009.
Please let me propose that this tagline (the greatest one ever) transcends the SYMS, single business entity and reverberates within a much broader universe. – Doug.
ANTS Goes Marching One-By-One–Hurrah!
Tomorrow, Saturday, February 8, 2014, a relatively large flock of our Andover Newton Theological School friends, will be attending an enormous, yet peaceful demonstration in Raleigh, North Carolina. The Moral March on Raleigh, is expected to draw as many as 20,000 marchers to the southern city and is being described as “the most massive moral rally in the South since Selma!”
Issues to be addressed, include:
- Economic sustainability, alleviating poverty and expanding labor rights for all
- Supporting a fully funded, constitutional public education
- Healthcare for all, protecting Medicaid, Medicare, Social Security, and the Affordable Care Act
- Disparities in the criminal justice system
- Protecting and expanding voting rights and civil rights
The march has been organized by the Historic Thousands on Jones Street (HKonJ) People’s Assembly Coalition.
This group includes members from the more than 125 North Carolina State Conference NAACP branches, youth councils, high school and college chapters, and over 160 other social justice organizations.
To learn more, please visit: hkonj.com
As you go through your busy Saturday, please think of these extremely dedicated people–as well as all of the GOOD–for which they march. – Doug.
Discovering the Art of eMailJacking
We are going through another one of many winter storms, here in New England.
I have recently observed how shrewd marketers have jumped on to the weather-hype bandwagon–encouraging advanced preparation (through product hoarding) for severe weather events.
It is not unusual to receive a pre-storm email from either big-box office supply store, drugstore chain, grocery store, etc.–reminding consumers to pick up that extra loaf bread, carton of milk, disposable diapers, package of AA batteries, and cat food.
NewsJacket has been defined as the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.
It was early this morning that I came up with the concept of eMailJacking.
With a slightly worn, storm-preparation email–received from a corner drug store brand (as in–the drug store located on almost every single street corner in America) and some virtual patching materials (digital duck tape, masking tape, and torn paper), I was able to create a fun snow promotion for my local retail client, The Good Sport.
Where other stores promote the bare necessities, Cohasset’s Good Sport offers the supplies that make snow fun! – Enjoy!
Passengers Encouraged toTear-Off, Before They Tear Off
So I’m sure we all remember the very early days of the twenty-first century, when scores of people were eagerly striving to gain their MBA degrees–hoping for a ‘fast pass’ to excessive wealth and perceived security.
Now several years into the current economy’s prolonged pause, people young and old are taking advantage of this time, to reengineer their personal goals–perhaps, seeking something much more spiritually gratifying.
Andover Newton Theological School, the nation’s oldest theological school and its first graduate institution of any kind, has observed this significant rise in interest and has been actively building programs to meet the needs of individuals–who seek a path to ordained ministry, chaplaincy, campus ministry, nonprofit work, theological education and scholarship–just to name a few.
Additionally, ‘ANTS’ is striving to demonstrate the evolution of a ministers’s traditional role. A recent campaign was adorned with the headline, “Think Outside The Pulpit”.
This message was created in an effort to reinforce the fact that, ministry, more often than not, now extends well beyond the walls of a traditional church building.
A ‘hot-off-the-press’ Andover Newton project–includes a series of posters–soon to appear on the walls of Boston’s subway (T) stations.
Through imagery and text–designed for a quick-footed commuter, the posters introduce the ‘we’re not your grandfather’s minister’ message–as well as very important information about the school itself.
Curious passengers are encouraged to ‘tear off’ an information sheet which introduces the school and the many different–full-time, part-time and online courses that this wonderful school has to offer.
Please look for the posters in a T station near you. –Doug.